The Washington Business Journal featured me in their Top Shelf column published yesterday. Here’s what they had to say:
“Caffeine High » Joel Finkelstein has been selling his home-roasted coffee as a hobby for years now. Soon he will be in the caffeine business full time.
Finkelstein has decided to rent a commercially zoned row house at 3917 Georgia Ave. NW in Petworth to sell his coffee line, Fresh Off The Roast. The former freelance journalist also is opening a full-service coffee shop. His coffee was previously available at the now-defunct Western Market, an open-air market in Adams Morgan.
Finkelstein says he approaches coffee as a connoisseur’s drink (he can talk for hours about roasting beans yourself and the freshness and flavor it brings), and he plans to distinguish his product by roasting and selling beans that he knows the exact origins of — often right down to the farmer’s name.
Finkelstein is aiming for a March opening for his yet-to-be-named store. He is brainstorming with some George Washington University marketing students on ideas for names. Talk about low overhead.”
March 9, 2009 at 8:45 pm |
Good stuff! For your furniture/decor, I really like the Tryst-like vibe of old furniture and random art on the walls. Maybe paint the walls a cool soothing color. Communal tables (think those rectangular tables at the library) are always nice too, if you want to stand out a bit. Also, if you want the laptop crowd you’ll need lots o’ plugs.
Good luck! Really look forward to trying it. Be creative and they will come.
March 12, 2009 at 9:25 pm |
Cool! It all sounds good. You go!
March 12, 2009 at 11:47 pm |
Congrats on the article!!
March 16, 2009 at 7:50 pm |
Yay! will try to stop by when I’m in town next month.